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MLA International Marketing Update with AustCham Director Michael Finucan

Please click the link below to watch MLA’s General Manager, International Markets and AustCham Director Michael Finucan, who has been based in Korea, describe how a clever and cost-effective campaign across a number of channels maximised consumer interest in this vital market worth more than $944 million a year to Australian levy payers.

Link:
https://www.youtube.com/watch?v=pJpIETDBhtU

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